A Very Special Thank You (VIDEO)

Wow! Did 2010 really just fly by all of us? It seems like only yesterday we were starting all of these wonderful new marketing and design projects. With the new year quickly upon us I wanted to send a quick THANK YOU to everyone who has made Unicorn Press a success this year! Clients Aid [...]

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Giving Back Isn’t Hard To Do

Much of our lives have been designed around our actions and willingness to put challenges in perspective. For small business owners it is sometimes difficult to take a step back from the everyday minutiae of managing employees, dealing with vendors, and billing. Despite all of the stresses of running a business, a great way for [...]

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5 Tips on Making The Most Of Conferences

I recently had the wonderful privilege of being able to scrape up enough funds from my business development budget to attend the annual Blog World and New Media Expo. At first I was rather skeptical that it would be one of those other social media conferences where I be sold a bunch of hogwash on [...]

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Overcoming challenges for small business websites

Website development and design is part art and part science. Let me explain. A website must be built not only for human consumption but also machine consumption. It needs to read one way to humans (i.e. be aesthetically pleasing, easy to read, accessible) but also needs to read another way to computers (i.e. properly structured, [...]

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Sustaining Success With Unicorn Press

Success has always been a bit of an iffy subject. Not only is it difficult to define, it is definitely a personal subject. Can one person’s definition of success be completely off from another? What about in business? For Unicorn Press, I always had one simple idea in mind: if we can help other small [...]

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First Annual “Social Media Day” In LA Turns A Cyber Celebration Into Real Social Action

Web savvy local businesses will use social networking event to explore solutions for replacing programs lost to budget cutbacks. When Mashable recently designated June 30th to be Social Media Day, two LA business owners decided to seize it as a chance to “walk the talk”, making social media more than just a daily distraction but [...]

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Something as simple as shoes…

I came across a great Facebook wall post today while managing some Facebook ads. In 22 minutes they got the attention of at least 200 people…just by being simple and appealing to a basic interest. We can all learn something from this minor success. How will you build the appeal of simple everyday pleasures into [...]

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Don’t knock customer service…

It doesn’t matter if you have the best product on the planet, a sizzling marketing & PR plan, or something that will change the course of [fill in extraordinary unfulfilled need here]. If you don’t have great customer service, you won’t get very far. While you don’t have to spend your time mollycoddling your consumers [...]

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Don’t take trends seriously…just learn from them

More than a few times the topic of social media trends have come up in discussions with my clients. A common concern is the rapid turnover of social media technologies. Will Twitter or Facebook really matter in five years? What about ten? Whether or not it exists in even one year doesn’t really matter. What [...]

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Spice up your social media campaign with vlogs

Say what? “Vlog?” In a sea of tweets, email newsletters and banner ads, you may need something a little more dynamic to set you apart from the rest. Vlogs are great for quick updates, short informational pieces or interviews with industry leaders. For those of you who need that broken down, a vlog is simply [...]

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