From the category archives:

Marketing

5 Apps That Will Save Your Small Business

Running a self-financed business is tough. On days when you’re not fretting the ratio of billable vs. non-billable hours you’re frantically balancing the books and hoping that you post more P (profit) than L (loss). Chances are, you are probably somewhat like me — too busy to run your business to sweat the small stuff [...]

Read the full article →

An Overnight Marketing Success? Probably Not!

Expecting instantaneous success from your sales and marketing efforts? You’re being unreasonable and it is my job to help you understand that there is no such thing as an overnight success! There’s an old marketing adage that says a consumer needs to see an ad 3 times before they respond, or they need to see [...]

Read the full article →

What’s A Tweet Really Say About Your Brand?

If you’ve ever felt alone and isolated at work, you’re in luck. There is a pretty large and tight-knit community already buzzing away on Twitter. Because we pretty much sit at our desks all day, it only made sense that a real-time community would be built around social media. We are, after all, wired to [...]

Read the full article →

The Great Street Art Debate

Blog this! Digg this post Recommend on Facebook Share on Linkedin Share on Posterous share via Reddit Share with Stumblers Tumblr it Tweet about it Subscribe to the comments on this post Print for later Bookmark in Browser Tell a friend

Read the full article →

This Year, Get VOKLE

Hey small business owners and freelancers! It’s 2011 already. It’s time to get your business out of the stone ages and into the 21st century. Yeah, you’ve heard that social media is important. Community engagement in real-time is also very important. Since time is money, and you have very little spare time to execute your [...]

Read the full article →

Something as simple as shoes…

I came across a great Facebook wall post today while managing some Facebook ads. In 22 minutes they got the attention of at least 200 people…just by being simple and appealing to a basic interest. We can all learn something from this minor success. How will you build the appeal of simple everyday pleasures into [...]

Read the full article →

Don’t take trends seriously…just learn from them

More than a few times the topic of social media trends have come up in discussions with my clients. A common concern is the rapid turnover of social media technologies. Will Twitter or Facebook really matter in five years? What about ten? Whether or not it exists in even one year doesn’t really matter. What [...]

Read the full article →

Spice up your social media campaign with vlogs

Say what? “Vlog?” In a sea of tweets, email newsletters and banner ads, you may need something a little more dynamic to set you apart from the rest. Vlogs are great for quick updates, short informational pieces or interviews with industry leaders. For those of you who need that broken down, a vlog is simply [...]

Read the full article →

Can You Guess the Brand?

They been expanding the meaning of their brands by positioning themselves within the lifestyles of their consumers. Instead of just selling singular products, they provide resources and products that make a difference in the daily lives of their customers. Their family of brands are stewards of comfortable living and aim to help people all around [...]

Read the full article →