From the category archives:

Business

5 Apps That Will Save Your Small Business

Running a self-financed business is tough. On days when you’re not fretting the ratio of billable vs. non-billable hours you’re frantically balancing the books and hoping that you post more P (profit) than L (loss). Chances are, you are probably somewhat like me — too busy to run your business to sweat the small stuff [...]

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What’s A Tweet Really Say About Your Brand?

If you’ve ever felt alone and isolated at work, you’re in luck. There is a pretty large and tight-knit community already buzzing away on Twitter. Because we pretty much sit at our desks all day, it only made sense that a real-time community would be built around social media. We are, after all, wired to [...]

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Do Guilt-Ridden People Make Great Leaders?

“The only pressure I’m under is the pressure I’ve put on myself.” -Mark Messier The Harvard Business Review recently published the research and defense of a psychological study that measured the correlation between the tendency to feel guilt and performance review. It turned out that people who are prone to guilt tend to work harder [...]

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Measuring The Value of Brands

Let’s talk numbers for a second. “Marketers measure the value of brands in a variety of ways, including, monetarily – the dollar value the brand is worth to the company, or the premium price a consumer is willing to pay; customer satisfaction and loyalty and brand zealots; as well as building strong, positive brand associations [...]

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This Year, Get VOKLE

Hey small business owners and freelancers! It’s 2011 already. It’s time to get your business out of the stone ages and into the 21st century. Yeah, you’ve heard that social media is important. Community engagement in real-time is also very important. Since time is money, and you have very little spare time to execute your [...]

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A Very Special Thank You (VIDEO)

Wow! Did 2010 really just fly by all of us? It seems like only yesterday we were starting all of these wonderful new marketing and design projects. With the new year quickly upon us I wanted to send a quick THANK YOU to everyone who has made Unicorn Press a success this year! Clients Aid [...]

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Giving Back Isn’t Hard To Do

Much of our lives have been designed around our actions and willingness to put challenges in perspective. For small business owners it is sometimes difficult to take a step back from the everyday minutiae of managing employees, dealing with vendors, and billing. Despite all of the stresses of running a business, a great way for [...]

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5 Tips on Making The Most Of Conferences

I recently had the wonderful privilege of being able to scrape up enough funds from my business development budget to attend the annual Blog World and New Media Expo. At first I was rather skeptical that it would be one of those other social media conferences where I be sold a bunch of hogwash on [...]

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Overcoming challenges for small business websites

Website development and design is part art and part science. Let me explain. A website must be built not only for human consumption but also machine consumption. It needs to read one way to humans (i.e. be aesthetically pleasing, easy to read, accessible) but also needs to read another way to computers (i.e. properly structured, [...]

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Sustaining Success With Unicorn Press

Success has always been a bit of an iffy subject. Not only is it difficult to define, it is definitely a personal subject. Can one person’s definition of success be completely off from another? What about in business? For Unicorn Press, I always had one simple idea in mind: if we can help other small [...]

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