From the category archives:

Branding

5 Apps That Will Save Your Small Business

Running a self-financed business is tough. On days when you’re not fretting the ratio of billable vs. non-billable hours you’re frantically balancing the books and hoping that you post more P (profit) than L (loss). Chances are, you are probably somewhat like me — too busy to run your business to sweat the small stuff [...]

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What’s A Tweet Really Say About Your Brand?

If you’ve ever felt alone and isolated at work, you’re in luck. There is a pretty large and tight-knit community already buzzing away on Twitter. Because we pretty much sit at our desks all day, it only made sense that a real-time community would be built around social media. We are, after all, wired to [...]

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The Great Street Art Debate

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Measuring The Value of Brands

Let’s talk numbers for a second. “Marketers measure the value of brands in a variety of ways, including, monetarily – the dollar value the brand is worth to the company, or the premium price a consumer is willing to pay; customer satisfaction and loyalty and brand zealots; as well as building strong, positive brand associations [...]

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Can You Guess the Brand?

They been expanding the meaning of their brands by positioning themselves within the lifestyles of their consumers. Instead of just selling singular products, they provide resources and products that make a difference in the daily lives of their customers. Their family of brands are stewards of comfortable living and aim to help people all around [...]

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