More than a few times the topic of social media trends have come up in discussions with my clients. A common concern is the rapid turnover of social media technologies. Will Twitter or Facebook really matter in five years? What about ten?
Whether or not it exists in even one year doesn’t really matter. What does matter is its root concept.
Let’s take, for example, Twitter. Twitter not only forced us to pare down our messaging but to convey its essence. It forces us to be more concise and to communicate the message clearly and effectively. You only get 140 characters to make or break your message. You have to learn to use your words carefully and wisely!
Another example is Facebook. It serves as an escape and connector for many of its millions of users today. Does your content provide as an informative escape? What type of voice do you use to communicate with your audience? A popular marketing study noted that people are more likely to listen to their friends than they are commercial marketing and advertising messaging. Are you positioning your social media voice for success?
It is not so much the individual technologies you should learn in-depth but instead their driving forces and the way they shape your marketing communications. Learn to hone these skills and your message will transcend even the most fickle of Web 2.0!
