Say what? “Vlog?”
In a sea of tweets, email newsletters and banner ads, you may need something a little more dynamic to set you apart from the rest. Vlogs are great for quick updates, short informational pieces or interviews with industry leaders.
For those of you who need that broken down, a vlog is simply a video blog. It is simple to execute for recently purchased computers equipped with webcams and decent microphones. There are tutorials on how to record video with a PC and with a Mac in case you need to get familiar with the hardware first.
We’ve got a few suggestions for anyone considering taking the vlog route:
- Be confident on camera
- Try not to wear white or other bright colors
- Find natural lighting if possible
- Choose your backdrop wisely. Find an interesting location and mix it up!
- Look into the camera, not into the screen
- Upload it to a video sharing website and cross-post to your Twitter, Facebook, email newsletter, Stumble, Digg etc
- Don’t forget to tag and properly identify your video online
- Keep it between 45 seconds (announcements) and 5 minutes (interviews).
Here is my 7th logged vlog. I break a few of my rules, but hey–I’m still learning too. Enjoy!
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